In order to motivate beginners to go to work by bike for the first time organizers and companies hold contests and make special pit-stops for cyclists in the city. Campaign partners give discounts and bonuses to the clients on bikes.
In Moscow the initiative is held by the cycling advocacy project Let's bike it! with support of the Moscow Department of Transport. In Sankt-Petersburg the organizer is the non-governmental project "Velosipedization of St. Petersburg". In other cities it is organized by the representatives of public associations, city administrations and business.
For additional comments about the Bike to Work Day in English, please, contact Nadia Zherebina